B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve
B2B Marketing - Mark Donnigan
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve
Knowing the Ecosystem Is Everything: Advice for Hiring a CMO - Mark Donnigan - Virtual CMO}
B2B Marketing (As We Understand It) Is Dead-- Here's What Functions TodayTough Reality About B2B eCommerce PodcastIn this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other truths about contemporary B2B marketing. We talk about how the buying journey has been entirely fragmente